change the mask.
code:
zazzybob@host ~ $ touch filename
zazzybob@host ~ $ getfacl filename
# file: filename
# owner: zazzybob
# group: sysadmin
user::rw-
group::r-- #effective:r--
mask:r--
other:r--
zazzybob@host ~ $ setfacl -m u

racle:rwx filename
zazzybob@host ~ $ getfacl filename
# file: filename
# owner: zazzybob
# group: sysadmin
user::rw-
user

racle:rwx #effective:r--
group::r-- #effective:r--
mask:r--
other:r--
zazzybob@host ~ $ setfacl -m m:rwx filename
zazzybob@host ~ $ getfacl filename
# file: filename
# owner: zazzybob
# group: sysadmin
user::rw-
user

racle:rwx #effective:rwx
group::r-- #effective:r--
mask:rwx
other:r--
cheers